La Catrina

La Catrina from José Márquez on Vimeo.

A view into the life of Paty Diaz and her family business “La Catrina”

Dia De Los Muertos (Day of the Dead) is a Mexican holiday celebrated throughout Mexico and has spread to many other countries. It’s a day where people celebrate the lives of those who have passed away by honoring them with music, art and food.

The day is full of tradition, festivities, culture, color and art, which is exactly how you would describe Paty Diaz’s Dia De Los Muertos, influenced store, “La Catrina,” in Ventura, Calif., Named after La Calavera Catrina, which translates into Elegant Skull, a staple image in the Day Of The Dead festivities.

Paty’s fascination with Dia De Los Muertos developed during her trips with her family to Oaxaca, Mexico as a child. She quickly fell in love with the art and the rich colors her culture had to offer. Her culture became her inspiration for her art, clothes and everyday life.

The symbolism behind Dia De Los Muertos persuaded Paty to open her own store seven years ago. “La Catrina” is filled with Mexican folklore, artwork and clothing that celebrates the essence of Dia De Los Muertos. In those seven years the family business has gone through changes in location, business growth and popularity within the art community. Throughout the years Dia De Los Muertos has become more mainstreamed and has helped “La Catrina” stay in business.

The family has been working together since the opening day of “La Catrina” to share their traditions and beliefs with their customers. Paty’s mother, Rosario, has been a big influence and has played a great part in the business from the start. It has become something both Paty and Rosario can enjoy together and pass down to the younger generation.

Continuing with her culture’s traditions and beliefs is very important to Paty. Her daughter, Leylany, is now becoming part of the family business and she couldn’t be more proud. Paty sees herself still continuing to work with her family and hopes to stay in business in the future.